About Us

Janey is a seasoned strategist and transformation leader with a passion for leveraging artificial intelligence to drive business growth and innovation. With over two decades of experience in the Financial Services, Technology, and Payments sectors, she is adept at solving complex problems and delivering outstanding results. ​ Janey's journey in the corporate world has been diverse and enriching, with executive roles at the Commonwealth Bank of Australia and Macquarie Group, where she honed her skills in project management, governance, and strategic workforce planning. Her tenure as the first female Rear Commodore of the Cruising Yacht Club of Australia further underscores her leadership capabilities and her commitment to fostering diversity and inclusion. At Intelligence Assist, Janey brings her wealth of experience to the fore, helping small and medium-sized businesses understand and harness the power of AI. She focuses on analysing their existing operational models and processes, identifying areas where AI can provide efficiencies. Her approach is technology-agnostic, offering detailed training, guidance, and adoption strategies rather than promoting specific tools. Janey's expertise extends beyond just offering solutions; she is dedicated to easing the fear of AI, empowering businesses to stay competitive without fearing technological advancement or job displacement. Her work at Intelligence Assist is about driving forward a technologically enabled future - one business at a time.

Harriet Brown recently graduated with a Master of Science in Management and Business Analytics, bringing a unique blend of technical expertise and business acumen to her role as an AI Optimisation Associate at Intelligence Assist.  With a strong foundation in data-driven decision-making and a passion for artificial intelligence, Harriet is dedicated to helping small businesses harness the power of AI to enhance efficiency and drive innovation. Her diverse educational background, which includes an undergraduate degree in Fashion Business & Management, allows her to approach challenges from a creative and analytical perspective.  Prior to joining Intelligence Assist, Harriet gained valuable experience as an Account Executive at JHB Kitchens, a franchise of Dream Doors, where she honed her skills in client relations and project management. Her experience in a family-run business has instilled in her a deep understanding of the unique challenges faced by small businesses and the importance of tailored solutions.  In her role at Intelligence Assist, Harriet conducts thorough assessments of client business models and processes, developing customized AI advice blueprints and implementation roadmaps. She evaluates and tests various AI tools to ensure clients receive cutting-edge solutions that align with their operational goals. Harriet also plays a key role in managing the company's AI knowledge base, ensuring that both clients and team members have access to up-to-date information on AI tools and best practices.  Having recently relocated to Sydney, Australia from Leicester, UK, Harriet brings a fresh perspective and a global mindset to her work. Her dedication to helping small businesses thrive through the adoption of AI technology, combined with her diverse skill set and passion for innovation, makes her an invaluable member of the Intelligence Assist team.

Mo Ahmed brings over 5 years of extensive expertise in data analytics, machine learning, and artificial intelligence to his pivotal role as the Head of AI Engineering at Intelligence Assist. Demonstrating a fervent commitment to harnessing AI capabilities, Mo is dedicated to assisting small enterprises in automating tasks and fostering actionable insights to optimize operational efficiency and enhance profitability. Previously, Mo served as a Data Analytics Virtual Intern at KPMG Australia, where he spearheaded the preparation and analysis of data, instrumental in shaping robust marketing strategies for a prominent bicycle company. Furthermore, Mo has showcased his prowess in data science by actively participating in competitive arenas such as Kaggle, where he attained the prestigious titles of Notebooks Grandmaster and Discussions Expert, esteemed accolades conferred in recognition of his superlative solutions employing cutting-edge machine learning methodologies. Mo holds a Bachelor of Networking and Telecommunications. Additionally, he has enriched his academic repertoire with a Diploma of Business and a Diploma of Information Technology. Notably, Mo is distinguished as a certified Google Data Analytics Professional, a testament to his unwavering commitment to professional excellence. In his capacity at Intelligence Assist, Mo spearheads the conceptualization and development of our suite of AI-powered tools and services. His technical proficiency encompasses a spectrum of technologies including Python, SQL, Tableau, and Power BI, among others. Collaborating closely with our valued clientele, Mo adeptly discerns their distinctive requirements, crafting bespoke AI solutions engineered to yield maximal impact for their enterprise. Beyond his professional pursuits, Mo finds solace in recreational activities such as cricket, hiking, and exploring novel data visualization techniques. He generously volunteers his analytical acumen to assist local community organizations in making well-informed, data-driven decisions. With an ardent zeal for empowering small businesses through the transformative potential of artificial intelligence, Mo eagerly invites connections on LinkedIn to foster meaningful engagements and collaborations.

Kate is an innovative and motivated marketing and customer experience leader who brings a wealth of expertise in creating engaging content, managing online presence, and building active communities for companies and brands. With a Bachelor of Science in Technology Communication Management from the University of Science and Technology of Southern Philippines, Kate has honed her skills in social media marketing, content strategy, and digital marketing. She has a proven track record of increasing engagement, website traffic, and talent pool expansion through creative and data-driven approaches. As our Head of Marketing and CX, Kate is responsible for building Intelligence Assist's brand awareness and positioning, creating impactful promotional campaigns, developing marketing strategies, and measuring the effectiveness of our marketing efforts. She keeps a pulse on the latest marketing trends to identify growth opportunities and stays ahead of the competition. Kate is also dedicated to providing an exceptional customer experience. She leads our customer support teams, analyzes customer feedback and data, and continuously improves our customer touchpoints and support channels. Her strong communication skills and customer-centric mindset ensure that our clients receive the information and assistance they need. With her unique blend of marketing savvy and customer experience expertise, Kate plays a crucial role in helping Intelligence Assist unlock the power of AI for small businesses and sole traders across Australia. She is committed to making AI accessible and delivering value to our clients at every stage of their journey with us. When she's not developing cutting-edge marketing strategies or ensuring our clients receive top-notch support, Kate enjoys exploring the great outdoors and trying out new recipes in the kitchen.

Libby brings a unique blend of expertise in project management, digital marketing and social media to her role at Intelligence Assist. Her dedication and passion for creating makes her a valuable addition to the team. With academic achievements in Business, Psychology, and Physical Education from the UK, Libby seamlessly transitioned into the Australian tech landscape, focusing on project management and digital marketing. Passionate about the interplay between technology and effective communication, Libby optimizes business processes through strategic digital marketing solutions. She leverages her expertise to enhance the digital presence and efficiency of small and medium-sized businesses using adaptive AI solutions. Libby firmly believes in the power of human-centric AI solutions for successful digital marketing and project execution.  Libby's passion for sports is evident, particularly in Hockey and Tennis. She not only excelled in both sports from a young age but also dedicated time to coaching and inspiring young athletes. Her commitment to sportsmanship makes her a valuable asset within any team dynamic. In the digital age, Libby's fascination with social media fuels her multifaceted skill set. With a keen understanding of social media trends and algorithms, she excels at crafting captivating narratives that resonate across various platforms. As part of the Intelligence Assist team, Libby empowers businesses to reinvent and scale through the adoption of AI. She contributes her expertise in project management, digital marketing, and social media to ensure businesses maintain a competitive edge in the rapidly evolving business landscape.​

Sam van Leeuwen is an innovative and motivated professional with a passion for harnessing the power of Artificial Intelligence to augment human capabilities and drive business innovation. Originally from the Netherlands, Sam holds a Bachelor of Science & Innovation Management from the University of Utrecht and a Master of Business Administration with a focus on Entrepreneurship and Innovation from the University of Amsterdam. Realizing the disruptive potential of AI, Sam further pursued studies focused on data science and digital business. This academic journey equipped him with a knowledgeable understanding of AI’s diverse applications and its potential to enhance, rather than replace, the modern workforce. At Intelligence Assist, Sam is spearheading our ‘Automations’ division, focusing on the development of autonomous AI-powered solutions. This work allows him to blend technical expertise with strategic thinking, creating tailored solutions that revolutionize how our clients operate. Not just managing projects, but uniting creative ideas, technological advancements, and expert teams to bring ambitious AI projects to life. The exciting end result is seeing these solutions come to fruition, empowering businesses to automate tasks and measure their tangible impact on efficiency and innovation. Upon graduating from the University of Amsterdam, Sam moved to Sydney, Australia, eager to explore life in a different but definitely sunnier part of the world. His interest in AI extends beyond professional applications; he enjoys exploring various AI-powered tools for fun, staying ahead of the curve in this rapidly evolving field. In his free time, Sam likes to engage in sports such as football and calisthenics, maintaining a balanced and healthy lifestyle that keeps both his body and mind in check. His dedication to continuous learning and personal growth makes him a valuable asset in the AI consulting industry, helping businesses unlock the full potential of AI-driven solutions.